Only One Person Can Influence Your Property’s Sale Price
By 3% – 9% ($30,000 – $130,000)…
As Featured In:
…And It’s Not A Real Estate Agent
Here’s what most sellers never realise:
After your home’s position and location, only one thing makes a bigger difference to your sale price than anything else…
…by a wide margin.
It’s NOT the real estate agent you choose; their experience; negotiation skills; so called ‘database of buyers’; or marketing strategy.
It’s not even their local knowledge.
It’s how buyers FEEL about your home. Pure and simple.
This is about MUCH more than simply staging and styling…
But it’s NOT about expensive renovations.
Your ideal buyer will happily pay an Emotional Premium for your property.
And this can easily be 3% – 9% (or $30,000 – $130,000) extra, depending on the property…
…but only if the buyer forms a strong emotional connection with the home.
No real estate agent can convince any buyer to feel a certain way about your home.
Only You Can Control The One Thing That Determines Your Sale Price
There is an uncomfortable truth most sellers don’t want to acknowledge.
You have the final say about what is and isn’t done to make buyers feel strongly about your home.
Even if you aren’t the one who personally creates this emotional appeal, only you can decide, choose and allow what gets done and what doesn’t.
Not anyone else.
This control comes with responsibility and inconvenience, which many sellers shun.
As a seller, whatever sale price you achieve depends more on you than on anyone else.
Only you have the power to influence how buyers feel about your home – if you know how.
It’s your property. It’s your call.
You Can’t Feel How Buyers Feel
Even though you have control and the final say, the irony is that you can’t do it alone.
You’re biased towards your own home, whether you realise it or not.
This bias means you will never see your home or feel about it the way buyers do.
Every decision you make about what to do and not to do when preparing and presenting your home will be distorted by this bias.
This is why – on their own – home sellers can’t create the emotional appeal that attracts an Emotional Premium.
Why Your Real Estate Agent Won’t Help With This
There are three reasons why real estate agents won’t help you with this.
1. If an agent gave you a list of all the ways to increase your sale price, it would delay your sale and the agent’s payday. Agents make far more money by selling more homes quickly than by taking that same time to stretch each sale price.
2. A 3% – 9% increase to your sale price ($30,000–$130,000) won’t make much difference to their commission — just do the maths.
If you really want to understand the actual incentives that drive the actions and behaviours of real estate agents, click HERE.
You will discover what most home sellers don’t know – and why it’s almost impossible for agents to help you achieve the highest sale price (even if you think you’ve done well).
3. If an agent gave you a list of things that would increase the perceived value of your home, it would risk appearing to be critical of your home — a risk agents won’t take when they want to win your business.
Sellers Consistently Achieve Higher Sale Prices When Buyers Feel Strongly About Their Property
Cameron and Terena set a new street record price with the sale of their first property in Albany Creek, QLD and a suburb record with their second property in Deception Bay, QLD.
They achieved a $115,000 premium or 12% extra with their first sale and a $60,000 premium or 8% extra with their second.
Celine and Vlad created a strong emotional connection for their buyer with the sale of their family home in Frenchs Forest, on the northern beaches of Sydney, for well above $3.3 million.
By creating a strong emotional connection for his buyer, Terry’s spectacular Victorian residence in the famously up-market Melbourne suburb of St Kilda was sold for $4.5 million dollars.
The negotiations helped to increase his final sale price by $900,000.
John and Helen in Gordon Park, QLD sold for 19% more than their local real estate agents told them they would thanks to the Emotional Premium their buyer paid.
Jill and Phillip scored $205,000 or 17% more for their home in Kurwongbah, QLD, than what they originally wanted thanks to the Emotional Premium their buyer paid.
Your Runway Is Running Out With Each Passing Day
Did you know that the price your property sells for is NOT determined during the campaign?
It’s determined by what gets done in the weeks and months before it.
The campaign can only discover and extract the value that has been determined beforehand.
The earlier you start, the more of that 3% – 9% ($30,000 – $130,000) you pocket.
Most sellers only get help towards the end of the runway, just before they sell.
That’s too late!
The shorter your runway, or the less of it you use, the more money you are leaving on the table.
So if you’re weeks or months from selling, you’re not too early — you’re right on time.
The sooner you begin, the more time you have to execute more of the steps that strengthen the emotional appeal your ideal buyer should feel…
…and the Emotional Premium they will pay.
The Stretch Price, Walk-Through Consultation
This is exactly what the Stretch Price Consultation is built for.
It maps your specific selling runway, and identifies precisely what to do to close the gap between what you’ll get and what you could.
This is a completely obligation and risk-free consultation that shows you how to influence your sale price by 3% – 9%, or between $30,000 and $130,000.
During this consultation, we’ll go through your property from front to back and top to bottom.
I’m happy to spend as much time as your property requires (and that you can allocate).
There is no time limit to this consultation.
I’ll help identify all the opportunities where the emotional appeal and perceived value can be maximised in the most cost-effective way – without spending a fortune.
We’ll prioritise the list in order of biggest ‘bang for buck’, so you can make the best use of your runway.
However and with whomever you end up selling your property, you will sell for more as a result of this consultation alone.
At the end of the consultation, if you don’t feel like you got value for money – entirely at your discretion – then it won’t cost you a cent.
You can schedule a FREE Discovery Call using the button below to find out more and see if the consultation suits your circumstances.
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Success Stories
Thrilled Vendors Across Australia Share Their Experiences
Kylie and Rod pocketed $100,000 more than with an offer they almost accepted through a local real estate agent.
Emma and Christian sold for $40,000 more than the highest appraisal from four of their best local ‘area expert’ real estate agents.
Jessica set a new suburb record, selling her home for almost $100,000 (12%) more than her best local agents said she would. Her success was even featured in news.com.au
Eliane set a new record sale price in her street, on the other side of Australia, far exceeding all her expectations.
Roger was so happy with the great result he achieved when selling his investment property in Paddington QLD, that he referred us to his family.
Paula and Brian walked away with tens of thousands of dollars more than by selling with any of their local real estate agents.
Lyn and Gordon were so happy with the results of the Stretch Price Formula that they returned to sell two more properties this way.
Terena and Cameron set a new street record with their first sale and a new suburb record with their second sale, using this method.
Celine and Vlad sold for over $3.3M using the Stretch Price Formula and would never use a traditional real estate agent again.
Discover More About The Stretch Price Consultation
If you’d like to find out more about the Stretch Price Consultation, I recommend a short discovery call.
This isn’t a sales pitch, or a high-pressure call.
It’s a relaxed, no-obligation chat with me — David — to find out more about the Stretch Price Consultation and whether it’s right for you.
I never chase, hassle, or pester people with “follow-up” calls or emails after a discovery call.
If it’s not for you, that’s the end of it.
You don’t have to prepare for this call or make any decisions on the call.
I look forward to chatting with you.
You can schedule a call using my calendar below.
Schedule A Discovery Call Using The Calendar Below
If you can’t find a time that suits you or you’re not ready for a call just yet, feel free to send me a message by clicking the button below.
Alternatively you can text me on 0410 535 133.