Most of your clients are losing out on 5 to 6 figures (10% to 20%) when selling their homes.
Without ever knowing it.
This is because there is a hidden, but strong conflict of interest between real estate agents and vendors.
This conflict of interest is MUCH more expensive than any commission or marketing fees combined.
It can easily cost vendors (your clients) 5 – 6 figures.
Assume a home was worth $1M.
Do you think it would sell quickly and easily for $900K?
Of course it would! Anybody could achieve that result.
So why reward an agent with 90% of their commission on this easy part of the sale?
This discourages them from fighting for the remaining $100,000.
If the commission was 2.5%, the agent would only make an extra $2,500 on the last $100,000.
Do you really believe that an agent will care more about an extra $2,500 commission than a vendor about an extra $100,000 to their sale price?
Scientific studies have proven that traditional real estate commissions encourage agents to achieve a quicker sale, not the highest sale price.
This creates a conflict of interest if a vendor’s goal is to achieve the highest price.
The bottom line is that home sellers are losing out on many tens (if not hundreds) of thousands of dollars, by unwittingly discouraging their agents from achieving the highest sale price.