The 3 Hidden Costs Of Selling With A Real Estate Agent, Which Most Vendors Are Ignorant Of

These costs are far higher than any commission or marketing fees you will ever pay…

As Seen On:

First Hidden Cost Of Selling With A Real Estate Agent

A Costly Conflict Of Interest:

Do you believe that real estate agents care more about a $1,000 difference in their commission, than you about a $40,000 difference in your sale price?

Did you know that an agent only loses $1,000 to sell your home for $40,000 less at a commission rate of 2.5%. Do the math.

Now, why would any agent undersell your home or convince you to accept a lower price?

Simple.  A lower price can secure a quicker sale, allowing the agent to pocket their commission sooner, so they can move onto the next property.

They would much prefer another $20,000 commission from the next property than an extra $1,000 commission from yours.

For this reason the real incentive real estate agents have is to sell quickly even if it means underselling your home.

This has been proven by several independent scientific studies, one of which was conducted by economists Steven Levitt and Chad Syverson and made famous by the best selling book Freakonomics.

A percentage based commission creates a conflict of interest between you and the real estate agent, because you want the highest sale price, but the agent wants a quick sale – whatever the price.

This alone can cost you tens of thousands of dollars and is the first hidden cost of selling with a real estate agent.

It is related to the second hidden cost…

Second Hidden Cost Of Selling With A Real Estate Agent

Disincentive To Maximise Perceived Value:

There are little-known, very clever and extremely cost effective ways to skyrocket the perceived value of any home.

These can boost your sale price by many tens of thousands of dollars on a shoestring budget.

Implementing these changes, however, could delay when your real estate agent gets paid.

Most agents would much rather get their $20,000 commission NOW than $21,000 later.

For this reason, it is not in the interest of real estate agents to recommend such changes.

This is why most agents will encourage you to sell your home now – as is – without suggesting clever, cost effective ways to skyrocket your sale price.

An extra $40,000 to your sale price only increases their commission by $1,000 at a commission rate of 2.5%.

They would rather spend their time and effort to make another $20,000 commission from the sale of the next home, than to squeeze an extra $1,000 commission from the sale of yours.

Without knowing what these clever changes are, you’ll never know how much more you could have sold for.

As a result, you will leave many tens of thousands of dollars on the table, without ever knowing it.

What most people don’t realise is that percentage based commissions discourage agents from looking for ways to increase your sale price.

This is the second hidden cost of selling with a real estate agent, which can cost you tens of thousands of dollars, and it is related to the third cost…

Third Hidden Cost Of Selling With A Real Estate Agent

An Expensive Opportunity Cost:

Your home won’t be worth more because of a smooth-talking real estate agent with a silver tongue.

Therefore, the money you spend on a real estate commission will not increase the value of your home.

As such, a commission will not give you a return on investment.

A commission reduces how much you pocket from your sale, which makes it an expense, not an investment.

Consider the following two scenarios:

SCENARIO 1. – You pay a real estate agent $20,000 in commissions, so you have $20,000 less in your pocket after the sale.

SCENARIO 2. – You invest $20,000 in clever, strategic changes, which can easily increase the value of your home and sale price by $60,000.

(By the way, I’m not suggesting that you should spend $20,000 on this.)

After spending the same amount of money in both cases, scenario 2 would put $60,000 more in your pocket than scenario 1.

The $60,000 less that you achieve in scenario 1 is the opportunity cost of paying a real estate agent.

Most home sellers never consider this opportunity cost, but it costs them a fortune, without them ever realising.

This is the third hidden cost of selling with a real estate agent.

When combined with the previous two hidden costs, the total can easily explode into several tens of thousands of dollars.

If sellers are happy with their agent, it is only because they have no idea how much money they lost through the combination of the three hidden costs, which can easily exceed $50,000 on the average Australian home.

Who Am I?

My name is David Kaity and I’m a Property Marketing Strategist and author.

I’m on a mission to raise awareness of the three hidden costs you read above and help home sellers avoid the pitfalls of selling with an agent or privately.

About 10 years ago, I discovered a method of marketing homes, which I later named the 5P’s To Profit Method.

It helps home sellers achieve record sale prices by avoiding the three hidden costs of real estate agents and also the risks of an unprofessional private sale.

As a result, vendors easily pocket many tens of thousands of dollars more from the sale of their home than they could otherwise.

I’m not selling this method to you, because you may not be eligible for it.  I would simply like to make you aware of it.

As you will see from the evidence in the case studies at the bottom of this page, this method has achieved amazing results for all kinds of people, with all sorts of properties, all across Australia.

Unfortunately however, about 40% of home sellers are not eligible for the 5 P’s To Profit Method.

The 5 P’s To Profit method allowed Christian and Emma to sell for $40,000 more than several of their best local area expert agents said they would.  Together with a $10,000 saving in the cost of selling, they upgraded to a better home than they otherwise could have.

“David made the process so clear and straightforward that it put my mind at ease…we received an absolutely fantastic result selling our house for significantly higher than any local real estate agent valued at (or would list it at) within a week. I cannot recommend David enough and will never be using a traditional real estate agent ever again..” Emma

Real Estate Agent Australia

Do you…

…believe that real estate commissions are too high, but selling privately is unprofessional and risky?
…find it difficult to trust real estate agents, because you feel like they would say just about anything to sign you up?
…worry about selling your home for less then you should?
…need to maximise the money from your sale to boost your retirement savings or upgrade to a better home?

This proven method helped Briar and Luigi sell above an independent valuation from Herron Todd White by $70,000.

“David was clear with us about what improvements to the property would make the most difference to the buyers and what things were just not worth doing. Thanks to his help we achieved a price that I didn’t think would be possible. I have already recommended David to both friends and family and would not hesitate to recommend him to others.” – Briar Willard

The Proven Method That Guarantees A Significantly Higher Sale Price For Your Home, Anywhere In Australia, Without A Risky, Unprofessional Private Sale

The 5 P’s To Profit Method is the only one of its kind in Australia that helps you pocket many tens of thousands of extra dollars from the sale of your home.

You are more than welcome to speak with people I have helped in the past to ask them about their experiences.

This is the only method where you are not locked into a contract and are free to leave at any time, with no obligation to pay, if you are unhappy for any reason.

If you are eligible, I’d like to offer you a consultation in which I will show you how the 5 P’s To Profit Method can easily help you pocket many tens of thousands of extra Dollars from the sale of your home.

Without any obligations or expectations from you, I will reveal:

  • How to easily achieve  a record sale price while slashing the astronomical costs of selling your home  without having to engage in a risky and unprofessional private sale.
  • The only two fundamental reasons why anybody will buy your home and how to make sure your home ticks both reasons.  I guarantee that you haven’t heard about the second reason from any real estate agent.
  • The secrets of exploding your sale price by cost effectively skyrocketing the perceived value of your home in the eyes of your ideal buyers by many tens of thousands of dollars with minimal spend.
  • How to get buyers to fall over each other and forget about negotiating for fear of losing out on your home.
  • How to shatter the buyer objections you can’t see that would either cost you a sale or tens of thousands of dollars.  This will help you achieve a higher sale price AND a quicker sale.  (You won’t hear about this from any real estate agent.)
  • The 5 critical components of every successful marketing campaign without which you will pocket tens of thousands of dollars less than you otherwise would.  Over 99% of real estate agents stuff up at least 2-3 of these, costing unsuspecting sellers a fortune.
  • How the 5 P’s To Profit Method (with my guidance) has achieved much higher sale prices all across Australia than any local agent could ever have.
  • I will reveal information that you have never heard before and which no real estate agent will ever talk about.

Thanks to this method, John and Helen sold for around $100,000 more than the highest appraisal from their best local agents.

“We could not be happier with the result we achieved on the sale of our property. The price was significantly higher than a recent valuation.” John and Helen

Why You Need To Call To Book…

Unfortunately, about 40% of people who apply for the consultation, are not eligible, so please don’t be offended if this is you.

A quick phone call will determine whether you qualify based on your suitability to the 5 P’s To Profit Method.  If you are not eligible, then the consultation would be a waste of your time and mine.

This phone call will also help you decide whether you resonate with the 5 P’s To Profit Method.  If you don’t, then you may not even want this consultation.

I Promise You…

I will never sell you anything or push and pressure you to do anything during our call or the consultation.

There is no catch and there is no obligation on you to do anything.  I don’t expect anything from you.

Unlike real estate agents, I will NEVER chase you, hassle you or keep following you up.

After the call or consultation, you will not hear from me again unless you ask me to contact you.

This consultation is tailored to the specific opportunities and challenges of your home and will show you how you can easily pocket $50,000 extra from your sale.

The consultation is valued at $497, but on THIS PAGE ONLY, and for a very limited time I’m offering this consultation for FREE.

I usually only offer this consultation as part of my full service to my paying clients.

Those who leave this page also leave this offer, and I prefer it that way, because I would only like to help those who are serious about pocketing tens of thousands of dollars more from the sale of their home.

To find out if you are eligible for this consultation, please click the button below to book a quick call with me.

Please Don’t Book A Call With Me If…

  • you are a real estate agent or simply tyre kicking or sticky beaking.  You will be taking valuable time away from those who qualify and could genuinely benefit from the free consultation that I offer.
  • you are the kind of person who values convenience more than the financial result from your sale.
  • you are not open to considering a new perspective or learning about something that you did not know before.

If none of the above applies to you, then I invite you to book a quick call with me to see if you are eligible for my free consultation.

This FREE consultation could literally put tens of thousands of extra dollars in your pocket from the sale of your home.

The people who benefit most from this consultation are those who don’t leave it to the last minute.

The earlier you request this consultation, the more time you will have to implement my suggestions.

If you’d like to apply for a FREE consultation, please click on the blue button below to book a quick call with me.

The 5 P’s To Profit method helped Sue to pocket $60,000 more from the sale of her townhouse than her next-door neighbour for an identical property.

“The result achieved was well beyond my expectation and I am really grateful to David..” Sue

Special Bonus

Real Estate Agents don't sell homes book

If you book a quick call with me now on this page ONLY, I will give you a FREE copy of my published book that was featured on Channel Nine’s Today Show.

This book retails in bookshops for $19.75 and reveals what no real estate agent wants you to know.

Some of what you’ll discover in this book, which you won’t read anywhere else:

  • The myth of the “database of buyers” agents use to trick most people into listing.
  • Why it’s wrong to assume that a local agent who knows local values will achieve a higher sale price.
  • Why real estate agents should be banned from giving appraisals.
  • Why real estate agents are terrible negotiators.
  • What real estate agents really sell. (hint: it’s not property)
  • Why selling with an agent OR selling privately are the two most expensive mistakes you can make
  • Why commissions encourage lower sale prices.
  • Why properties are never sold or sell themselves.
  • Why you MUST forget everything you (think you) know about selling your home if you want to achieve a better result.
  • …and much, MUCH more…
For your FREE consultation and free book, please click the button below to book a quick call with me.

This proven method helped Cameron and Terena sell for $50,000 more than their highest appraisal by several local agents and $115,000 above valuation.  This allowed them to build their dream home mortgage free.

“Our beautiful home was sold within a week, for a great price (above earlier estate agent estimates).” Cameron and Terena


Without the information I share with you in this FREE consultation, I guarantee that you will leave tens of thousands of dollars on the table when you sell your home by selling for less than you should, paying too much to sell, or both.

Most home sellers who are happy with their sale have no idea about the many tens of thousands of dollars they missed out on.

You can only sell your home once.  If you miss the opportunity to pocket tens of thousands of extra dollars, it’s lost forever.

I look forward to showing you how you can easily pocket much more from the sale of your home than you could by selling with any real estate agent.

The extra cash could either boost your retirement or it could help you upgrade to a better home than you otherwise could have.

For your FREE consultation, please click the button below to book a quick call with me.

Case Studies

Below are just three examples and ordinary case studies of the everyday results I help people to achieve.

You will notice that these case studies date back to before the current crazy market conditions.

Today’s results are even better, but they are not typical of the long term average, which is why I haven’t used them.