Even The Savviest Home Sellers
Are Easily Played By Their Friendly Real Estate Agents
Sell for $50K – $150K More And Save Time, Money, And Headaches
Unless you have sold at least 5-10 properties with real estate agents, you don’t stand a chance against the Invisible Undersell, which you can read about further down.
You will also not recognise when you are being played by the industry because it will all happen in a helpful way and with a smile.
There is a reason why the real estate sales profession has been voted the least ethical profession in Australia for three years in a row by the Governance Institute.
Every day, all around Australia, home sellers are burned by agents, many of who are well known, friendly, sell lots of homes, and work under large brands etc.
- Do you lack the time and experience for the daunting task of finding the ‘needle-in-a-haystack’ real estate agent? (Only 3% of all agents)
- If there isn’t one in your area (which is very likely), do you know how to find the next best one and deal with them?
- Would you like to avoid the headache of interviewing 3 – 5 real estate agents, and suffering their pushy tactics, as they pressure you to list with them?
- Do you know exactly how to tell which agent will achieve a 3% – 10% higher sale price for you ($50K – $150K extra), BEFORE you engage them? (*HINT: it’s not the one who gives you the highest appraisal, or sells the most homes in the area.)
- Would you like to avoid being played and conditioned by the agent or enduring the pain of constantly monitoring them or having the difficult conversations that keep them accountable?
- Do you know how to get around unfair commissions and excessive marketing fees?
- The Vendor Guardian™ solution may be for you. It saves you headaches, uncertainty, effort and many thousands of dollars while helping you sell your home for around $50,000 – $150,000 more, without costing you anything extra.
If you’d like to discover more about the Vendor Guardian™ solution, click the button below.
As Seen In The Media For 10+ Years
The Shocking Story Of Colin and Sandra
Colin and Sandra chose a friendly, reputable and recommended local real estate agent whom they resonated with and felt they could trust the most.
Shortly after they happily sold with their agent, they were approached by another very irritated real estate agent.
This agent asked them frustratedly: “Why didn’t you take my client’s offer? It was MUCH higher than what you sold for!”
Colin and Sandra were shocked and horrified as they asked: “Excuse me? What?”
As it turned out, this other agent was representing another buyer and made an offer on that buyer’s behalf.
Unfortunately, Colin and Sandra’s agent never showed them that offer because if they accepted it – which they would have – then their agent would have had to split his commission with the other agent who was representing the buyer.
This is called a conjunction in the real estate sales industry.
In other words, Colin and Sandra’s agent knowingly undersold their home to selfishly maximize his commission.
Unlike Colin and Sandra, most sellers never know when something like this has happened to them.
Another reason agents won’t show you an offer is because, even though it may be the highest, the buyer can’t settle quickly and therefore the agent’s commission would be delayed.
These are just one of many, many ways in which most real estate agents undersell homes even when the vendors are satisfied with the result.
You can read about the 4 most common symptoms of underselling HERE.
The Invisible Undersell
No siren or alarm will sound when you sell your home for around 7% less than you could or should have.
This is because no home has a ‘sticker price’ or a ‘recommended retail price’.
There is only a range within which you can expect to sell.
This range can be influenced, but can easily be around 10%.
This is why most home sellers will never know that they have undersold within this range by $50,000 – $150,000 depending on the value of their home.
This is called the Invisible Undersell.
If you aren’t aware of the reasons why your home is likely to be undersold, you can read about them HERE.
Vendors may even be happy with their sale and refer or recommend the agent who undersold their home.
The wrong agents will feel like the ‘right one’ to choose for many reasons, which you can read about below.
They will easily cost you 3 times the amount of their commission by underselling your home without you ever knowing.
With the help of a Vendor Guardian™ you can avoid the very expensive mistake of ending up with the wrong agent, believing it’s the right one.
You can sell for $50,000 – $150,000 more than if you were to choose and work with an agent by yourself.
You can also save yourself countless hours of headache and effort on the process of finding and working with an agent.
Best of all, a Vendor Guardian™ is FREE and you pay less in agent commissions and marketing fees than you would by engaging an agent directly.
If you’d like to find out more about this unique service (like why it’s free) and see if it suits you, click the button below.
6 Reasons Why The Wrong Agent Will Feel Like The Right One
These are the misguided ways in which novice home sellers choose a real estate agent:
1. Choosing a friendly agent based on their visibility, personal branding or cult of personality.
This includes choosing the face they see most often in online ads for property listings in their suburb, or on for sale signs and bus stops in their area etc.
2. Choosing the agent who sells the most homes in the area. (classic mistake)
3. Choosing an agent based on the corporate brand believing it to be a ‘safe choice’.
4. Choosing an agent because they have sold a property in your street or area and they “have buyers who missed out, and would love to buy your home”, if you just sign here…
5. Requesting several appraisals and then choosing an agent based on either or both:
- The amount of the appraisal
- The commission the agent charges
6. Choosing an agent on based on a personal referral or websites such as Rate My Agent, OpenAgent, or LocalAgentFinder.
Do You Know Why You Shouldn’t Choose An Agent Based On The Above 6 Criteria?
The above criteria will lead you to an agent, who will undersell your home by around $50,000 – $150,000, even if:
- you were satisfied with the result,
- got along with the agent,
- wrote them a good review
- and then recommended them to your friends or family
Unfortunately, most home sellers don’t understand why they MUST NEVER, EVER use the above criteria to choose an agent.
If you’d like to discover why, I’m happy to explain during a FREE consultation – if you’re curious.
I won’t sell you anything, or chase, hassle and hound you afterwards.
In this FREE consultation, you’ll discover more about avoiding the wrong agent than 99% of sellers will ever know.
Most sellers on these calls discover at least 3 expensive mistakes they were about to make.
Unfortunately, I can’t help you if you have already signed with an agent.
The consultation is free. The insights invaluable. The potential savings? $50,000-$150,000.
How A Vendor Guardian™ Works
My name is David Kaity and I am Australia’s first and only Vendor Guardian™. If you’re looking to sell residential property, I help in the following ways:
- Saving you many hours of time, effort and hassle in researching, investigating, interviewing, vetting, shortlisting and recommending the best real estate agent – based on several criteria that you would never think to consider.
- Saving you from being chased, hassled and hounded by agents because they won’t know of you until the right agent has been chosen.
- Knowing the right questions to ask and hidden tricks to pick the best agent that vendors will never know. (The most commonly seen agent, or the one who gives you the highest appraisal isn’t usually the one who achieves the highest sale prices…)
- Knowing which agent will represent ONLY your interests and NOT the buyers’.
- Negotiating the lowest fees possible to save you many thousands of dollars, making sure you’re not charged for anything you don’t need.
- Negotiating a unique commission structure that avoids the conflict of interest created by a flat percentage based commission, better incentivising the agent to achieve a stretch price for your home.
- Ensuring that the listing agreement you sign with the agent protects you and doesn’t disadvantage you or lock you in.
- Keeping the chosen real estate agent accountable in a respectful manner, ensuring that they are conducting an excellent marketing campaign, bending over backwards for you and using only those strategies that guarantee you the highest sale price.
Vendor Guardian™ Benefits Continued…
- Protecting and shielding you against the hidden tactics and ploys agents use to condition your expectations down and pressure you to accept a lower price than you should.
- Bringing a unique (additional) perspective and fresh ideas to the campaign, from experience in creating hundreds of successful campaigns for all sorts of properties in every single state and territory of Australia. This means you have two different perspectives working for you simultaneously.
- Making it possible for you to have as much or as little to do with the agent as you wish, acting as the buffer and saving you time and frustration in dealing with the agent.
- Helping to add extra $50K – $150K to your sale price because the biggest difference between the right agent and the wrong agent is not their commission or how many homes they sell, but the sale prices they achieve.
- Best of all, this service is FREE to you, because a Vendor Guardian™ is paid a fee from the agent’s commission, which depends on the result that the agent will achieve for you. This helps to align everyone’s interests.
If you’re wondering why on earth any agent would agree to share a portion of their fee, the answer is simple.
The biggest challenge for agents is to find listings (homes to sell). For this reason, they’d rather have
70% of a deal than 100% of no deal.
Because agent’s don’t receive a percentage based commission under this model, and I charge every agent in the same way, the agent is NEVER chosen based on how much they pay me – This is critical!
I can’t and won’t be ‘bought’ by any agent.
To avoid making an expensive mistake by unknowingly choosing the wrong agent, schedule a quick chat to see if you qualify for this solution.
Everyday Success Stories
Thanks to our involvement, they achieved a $115,000 premium or 12% extra with their first sale and a $60,000 premium or 8% extra with their second.
This unique strategy helped to increase his final sale price by $900,000.
Read our growing number of 5 star Google reviews
Please Don’t Schedule A Call If:…
- You are NOT going to keep your appointment or at least reschedule.
- You have already engaged a real estate agent.
- You are a real estate agent.
If you fall into any one of these categories above then we would just be wasting each other’s time.
We would also be taking this time away from those who could really benefit from this call today.
If the above points don’t apply to you, feel free to schedule a call with me on the calendar below.